Taming a migraine
A visual metaphor for living with chronic migraine.
A concept that transforms migraine pain into a powerful visual metaphor – a wild tiger slowly becoming a manageable house cat.
Insight
Migraine often feels invisible to others, yet overwhelming to those who experience it. Symptoms can shift unpredictably – from mild tension to debilitating pain.
Concept
The project uses a bold metaphor:
→ The tiger represents uncontrolled migraine pain.
→ The cat represents regaining control.
Through visual storytelling, the experience of migraine is externalized – something you can see, understand, and tame.
Visual Exploration
Early explorations of animal morphing, color transitions and visual tone.
Typography​​​
A handwritten feeling for emotional tone + clean sans for clarity.
Colors
The Migraine Tiger-Cat
– Final Artwork
A balanced representation between pain and control.
How the visual metaphor lives in real contexts
Declinations
Summary
A metaphor-driven visual identity that makes an invisible condition visible. The concept helps communicate how migraine feels – and how it can be understood and managed.
Client: Concept project
Role: Art Direction | Concept
Type: Visual Identity | Awareness
Year: 2023
DesignTools: Visual concept development + digital compositing