100% Sun Safe Filter
A social media filter that lets you choose a tan – without sun damage.
Challenge
Tanning is still driven by appearance. Protection comes second, even when the risks are known.
Insight
What if a tan could be experienced visually –
without harm?
Idea
A social media filter that lets you choose your tan shade and shows how long that colour would take in real sun exposure.
How it works
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Adjusts skin tone only
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Shows real exposure time
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Turns tanning into a conscious choice
Designed for social
Built for social media formats, fast consumption and visual impact — without losing the core idea.
Campaign visuals
The filter concept extends into social and visual assets to spark conversation around sun safety.
Summary
A social-first concept that reframes sun protection through cultural behaviour. Instead of promoting tanning, the idea highlights how sunburn is often linked to appearance and social media visibility. By introducing a digital “100% sun filter”, the concept questions why we still damage skin for images – and suggests protection as the smarter, modern choice.
Client: Concept project
Role: Art Direction | Concept
Type: Social Media Concept | Awareness
Year: 2022
DesignTools: Concept development + visual execution