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100% Sun Safe Filter
1 week in the sun.
Or 2 clicks with our filter.
Challenge
Tanning is still driven by appearance. Protection comes second, even when the risks are known.
Insight
What if people could get the look of a tan without getting one?
Idea
A social media filter that lets people choose a tan for their photos – without tanning in the sun.
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Simulates sun exposure visually
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Preview the result instantly
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Decide before exposing your skin
How it works
Social assets
The filter concept extends into social and visual assets to spark conversation around sun safety.
Summary
A social-first concept that reframes tanning as a visual choice rather than a physical risk. By allowing users to preview the effects of sun exposure, the idea encourages safer behaviour without sacrificing the desire for a summer glow.
Client: Concept project
Role: Art Direction | Concept
Type: Social Media Concept | Awareness
Year: 2022
DesignTools: Concept development + visual execution
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