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PureSpaghetti
Included in Pasta Design book published by Penguin Books in 2026
When food becomes design.
This project will be featured in the Pasta Design book, published worldwide by Penguin Books in 2026
Food becomes art when treated as design. Through a Scandinavian design lens, spaghetti is reimagined using geometric forms, rhythm and minimalism.
Winner:
creative
business
idea
Winner:
creative
business
idea
My strength lies in simplifying communication
into its most essential form.
The Casa Carbonara logo uses simple forms and bold colour combinations to create a warm, inviting visual identity.
Summary
A minimalist packaging concept that treats food as a visual system.
By reducing spaghetti to geometry, rhythm and colour, the project transforms an everyday product into a clear graphic expression of Scandinavian design thinking.
Client: Self-initiated project
Role: Art Direction | Packaging Design | Concept
Type: Packaging Design | Visual Identity
Year: 2022–2026
Design Tools: Concept development + graphic design
Zuzana Kyppo
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