Selected
Creative Ideas
A curated selection of creative ideas. I turn insights into clear, original concepts, with care and intention.
A summer made for Heineken.
A beach umbrella reimagined as a Heineken cap.
A fresh, summery cover visual created around a simple twist: a bottle cap becomes shade on the beach. Light, iconic and instantly connected to the brand.
TESCO Women's Day: Where the logo tells a deeper story.
A simple visual twist turning the Tesco logo into a statement for International Women’s Day.
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By rearranging the brand’s own stripes, the logo becomes a statistic – revealing that 75% of Tesco’s workforce is women. A clean, instant idea that lets the brand speak for itself.
Stop climate change. Share the ride.
A simple human gesture becomes a call for greener mobility.
A hitchhiking thumbs-up becomes a reminder that the easiest way to reduce emissions is to share the road. Minimalist, modern and rooted in behaviour change.
Some fractures need more than glue.
A metaphor showing how treatment rebuilds strength piece by piece.
Miniature “restorers” repair cracks in a classical statue, symbolising how osteoporosis treatment strengthens what time has weakened. A warm, human pharma-metaphor.
The tyres that protect what matters.
A strong metaphor showing tyres as life-saving protection.
A lifebuoy-inspired visual transforms a tyre into a symbol of safety. A quiet reminder that the right tyres don’t just grip the road – they guard the people you love.
Rewrite the chaos. Own the story.
Fairytale characters reclaim their stories with a product that turns period chaos into a calm new chapter.
Fairytale protagonists reimagined without the usual drama – a simple reminder that the right comfort keeps your day on track.
See what was never seen.
Classical statues awaken with real sight – a poetic metaphor for breakthrough eye care.
Through a surreal twist, ancient marble gains modern vision. A visual way to express clarity, relief, and transformation without a single medical claim.
When pain weighs more than words
Migraine is more than a headache. It is a condition that silences people – even when the pain is overwhelming.
Migraine is often invisible. Those who live with it struggle to describe its weight, its intensity, its impact on everyday life. This work visualises what language cannot: the physical burden of pain, the pressure, the isolation.
Because when pain becomes heavier than words, being seen matters.
Summary
A selection of independent advertising ideas and conceptual visuals created for global brands. The works focus on strong insights, clear metaphors and simple executions that communicate complex messages in an immediate and human way.
Client: Concept projects | Selected brands
Role: Art Direction | Concept
Type: Advertising Concepts | Visual Ideas
Year: 2019-2025
DesignTools: Concept development + visual storytelling