Selected
Creative Ideas
A curated selection of creative ideas. I turn insights into clear, original concepts, with care and intention.
TESCO Women's Day: Where the logo tells a deeper story.
A simple visual twist turning the Tesco logo into a statement for International Women’s Day.
By rearranging the brand’s own stripes, the logo becomes a statistic – revealing that 75% of Tesco’s workforce is women. A clean, instant idea that lets the brand speak for itself.
KFC – Hunger Can't Resist
A simple visual metaphor built from KFC's most recognisable asset: its red and white stripes.
Inspired by the instinctive pull of appetite, the red-and-white pattern becomes a lure that hunger cannot resist. A clean visual metaphor that lets the brand tell the story itself.
A summer made for Heineken.
A beach umbrella reimagined as a Heineken cap.
A fresh, summery cover visual created around a simple twist: a bottle cap becomes shade on the beach. Light, iconic and instantly connected to the brand.
See what was never seen.
Classical statues awaken with real sight – a poetic metaphor for breakthrough eye care.
Through a surreal twist, ancient marble gains modern vision. A visual way to express clarity, relief, and transformation without a single medical claim.
The tyres that protect what matters.
A strong metaphor showing tyres as life-saving protection.
A lifebuoy-inspired visual transforms a tyre into a symbol of safety. A quiet reminder that the right tyres don’t just grip the road – they guard the people you love.
KFC – Hunger Can't Resist
A visual interpretation of appetite through KFC's most recognisable asset.
Using the brand's iconic stripes as a chart, one element breaks formation – reflecting a simple truth: hunger rarely follows the rules.
Minimal, direct and instantly connected to the brand.
Summary
A selection of creative posters developed across client projects and self-initiated concepts. Each piece is built around a strong insight, clear visual thinking and simple execution to communicate ideas in an immediate and memorable way.
Client: Concept projects | Selected brands
Role: Art Direction | Concept
Type: Advertising Concepts | Visual Ideas
Year: 2019-2025
DesignTools: Concept development + visual storytelling