top of page
Campaign Design
Safe Love
Make the Safest love
during COVID-19
A creative campaign for TescoMobile
Background
The COVID-19 and lockdowns made dating more difficult, especially for couples living in different cities or countries. Face-to-face dating during a pandemic was not ideal due to the several social distance requirements and health reasons. In some cases, it was simply impossible to meet anyone. Due to these reasons, many couples faced serious problems when trying keep their long-distance relationships going. People say the corona virus has broken their new relationships.
Face-to-face dating during a pandemic was not ideal due to the several social distance requirements
and health reasons. Many couples faced serious problems when trying to keep their long relationships going.
Solution
"Buy extra giga for your loved one to keep him/her close but safe".
The visual style has been chosen to resemble the typical style of condom ads to cast the attention of young people.
with a simple but catchy message Tesco Mobile helps people and takes social responsability during the COVID-19.
Zuzana Kyppo
bottom of page