Rewrite the Chaos.
Own the Story.
Because your period shouldn't define your day.
A concept-driven digital experience that reframes menstruation through storytelling and personalised UI design.
The insight
Periods are often experienced as something that takes control – over a mood, plans and everyday choices. What should be personal becomes something that writes its own rules.
The idea
Menstruation is often framed as chaotic and uncontrollable. This concept turns that chaos into a story the user can recognise – and rewrite.
Modern fairytales
Classic fairytale characters are reimagined as contemporary archetypes. Each represents a mindset and lifestyle – guiding the user through intuition, not instruction.
UI structure
Storytelling is translated into a clear, guided interface. Playfulness is balanced with structure to keep the experience calm and readable.
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Clear hierarchy
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Colour-coded archetypes
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Minimal cognitive load
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Digital-first interaction
Personalisation
Instead of technical questions, the experience relies on intuitive choices. The interface adapts to the user’s energy, habits and everyday rhythm.
Visual language
Bold colors and illustrative elements replace traditional clinical femcare aesthetics. Expressive, yet intentionally controlled.
UI elements
Icons
Typography
Colors
Outcome
A cohesive digital concept where storytelling, UI and visual design work together. The experience gives users clarity, choice and a sense of control.
Summary
A concept-driven femtech experience that transforms an unpredictable period into a clear, personal journey. Modern fairytale archetypes guide users through an intuitive, personality-based interface.
Client: Concept project
Role: Art Direction | Concept | UI Design
Type: Digital Experience | Femtech
Year: 2024
DesignTools: Visual concept development + digital compositing