Daisy
The Sound of your Cycle
A concept campaign that transforms menstrual cycle data into a personalized musical experience – turning biology into rhythm, emotion into sound.
Background
Every menstrual cycle has its own rhythm. This concept translates real cycle data – length, intensity, and emotional states – into a unique soundscape.
Hormonal peaks become melodies.
Emotional shifts become tempo and tone.
The result: a deeply personal audio identity – the sound of your cycle.
Solution
Most cycle apps show data.
Daisy lets you feel it.
On the app, you input key values related to your menstrual cycle. Based on your selections, the app generates a unique shape that visually represents your personal cycle, such as a rounded form, a square, or a hexagon.
Input
Variation, symptoms, mood and colour preference.
Transform
The data creates a personalised cycle shape.​
Listen
Daisy generates a sound for the user’s current phase.
A simple sequence: input → transformation → result.
Shape Library – The Soundwave System
Every cycle creates a unique shape – a quiet visual identity built from three elements:
• Crescent: hormonal rise
• Pulse line: mood fluctuations
• Soft wave: symptom intensity
Together they form a signature that is expressive, minimal and biologically true.
Campaign Key Visuals
The personalised soundwave becomes the core identity element. Minimal layout, soft gradients, curved motion – a calm, modern femtech world.
Social media
Daisy’s soundwaves extend naturally into social media with simple, expressive visuals that highlight each user’s rhythm.
Outdoor
A clean, understated outdoor presence that brings the concept into the real world. The personalised wave acts as a clear, recognisable signature.
Spotify Extension
A playlist concept where each track corresponds to a user’s cycle wave – a poetic way to listen to your biology.
Summary
A femtech concept that transforms menstrual cycle data into a personal sound and visual identity. By translating hormonal rhythm into waves and melodies, Daisy makes the cycle easier to feel, understand and connect with.
Client: Concept project
Role: Art Direction | Concept
Type: Femtech | Digital Concept
Year: 2024
DesignTools: Visual concept development + digital compositing