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Tesco
Second-hand, literally.
A simple visual idea for Tesco’s initiative giving unwanted clothes a second life at work.
A second hand, literally.
The brief was simple: make second-hand feel playful, unexpected and easy to understand. I approached it through a literal visual interpretation of the idea.
Summary
A visual concept for Tesco’s internal second-hand initiative, encouraging employees to exchange and reuse clothes and belongings.
Client: Tesco
Role: Art Direction | Concept
Type: Internal Campaign | Poster Design
Year: 2019
DesignTools: Concept development + visual storytelling
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