Santa Sound Tracker
Ho Ho Ho or
Huh Huh Huh?
What if your Ho Ho Ho could reveal more than your Christmas spirit?
Santa Sound Tracker turns a simple voice recording into a playful, personalised Santa experience
– using sound as an entry point to respiratory health awareness.
Idea
From Huh Huh Huh to Ho Ho Ho – Your voice becomes your Santa score.
The stronger the “Ho Ho Ho”, the more Santa you become.
What if your Ho Ho Ho could reveal more than your Christmas spirit?
Santa Sound Tracker turns a simple voice recording into a playful, personalised Santa experience, using sound analysis as a creative entry point to respiratory health awareness.
The Message
Respiratory symptoms are not always easy to recognise. Santa Sound Tracker uses a familiar Christmas ritual to create a simple entry point into a bigger conversation about respiratory health.
How it works
1. It starts with a HO HO HO.
Users record their own “Ho Ho Ho” directly in the app. One simple sound sets the experience in motion.
2. Every sound tells a story.
The app analyses the recorded sound and translates it into a visual experience. A dynamic waveform makes the invisible process of sound analysis visible.
3. Meet your inner Santa.
The recording becomes a personalised Santa score, brought to life through a playful visual transformation. The result makes the experience memorable and shareable.
Social:
Share your Santa score
The experience is designed to be shared.
A personalised Santa transformation turns an awareness message into something people can see, post and talk about.
Tik Tok:
When Santa loses his Ho Ho Ho.
The experience is designed to be shared.
A personalised Santa transformation turns an awareness message into something people can see, post and talk about.
Outdoor
Bring Santa Sound Tracker into the streets and let people try their Ho Ho Ho for themselves.
The Activation
Hear it in real life.
Santa Sound Tracker comes to life in public spaces, inviting people to test their “Ho Ho Ho” and discover what their voice might reveal.
Summary
Santa Sound Tracker is a playful AI-powered concept that turns a simple voice recording into a personalised Santa experience. By analysing the sound of your “Ho Ho Ho”, the app transforms the result into a visual Santa score – creating a memorable way to make respiratory health more approachable and shareable.
Client: Concept project
Role: Art Direction | Concept
Type: Health | Digital Concept
Year: 2026
DesignTools: Visual concept development + digital compositing
AI Creative Tools: ChatGPT Projects & Project Assistant, Midjourney, Photoshop Beta