Creative Concept
Key Visual
Taming a migraine
A campaign that talks about life with migraines under control
Backgound
Many people suffer from migraines which can have serious consequences on their daily routine, social life and work. This campaign was created to describe the main problem of migraines and how a medicine can help patients increase their quality of life.
Insight
People describe a migraine attack as feeling like something heavy is pushing on your head. From personal experience I would say it feels like having an elephant sitting on your head. It's the feeling of something heavy pushing you into a very uncomfortable area.
For people who suffer or don't suffer from migraines, the best way to describe the feeling is to make it real – so let's put wild animals into everyday domestic life.
Solution
The campaign brings to life the feeling of a "tamed migraine": We see people who have wild animals under control, as if they were friends in everyday life. This communicates that even unbearable pain can be controlled.
Do you feel like an elephant is sitting on your head when you've a migraine? Now that elephant sits calmly on the chair.
Did you know that
a migraine can also
be tamed?
The campaign features a variety of everyday materials, designed to help those who may be experiencing migraine.
360 days with
no migraine
