Winner: Creative Business Idea
Creating a new product and packaging
year: 2020
description: socially responsible product/business idea, package design
I created a brand for ecological herbal tea. With my unique marketing and sales strategy
and with the beautiful branding of the packaging, I won the pitching competition. My work was rewarded as a creative and innovative new product idea in the fall of 2020.
Winner:
creative
business
idea
Allow a moment
for yourself,
a tea moment.
One of my strengths is to integrate the business functional thinking and artistic perspective and thus create an unique visual concept for a brand.
Creative
naming
of the products
The packaging has received a lot of praise for its beautiful design, but also for its very creative product names.
For example, "Köh" means "Cough" and "Masu" means "Stomach" in English. The intended use of the product comes immediately out from the packaging.
Packaging experiments
I designed and created
a final model for tea packaging. The packaging contains all legal information – I did an extensive investigation on the legal side of food product packaging in the EU. The name of the product comes out in a very simple and clear way.
